Writing Tips
Filed Under (Others) by admin on 29-09-2009
There’s a phenomenon in advertising called Client’s Disease. Every client is in love with his own product. The mistake he makes is believing that, because he loves it, everyone else will too. Well they don’t….
Your potential customers are so busy dealing with the rest of their lives, they haven’t got a spare second to give to your product/work of art/business, no matter how worthy or how much you love it.
Here’s what u need to write
1) Reduce your message to its simplest, clearest, easiest-to-understand form.
2) Make it fun. Or sexy or interesting or informative.
3) Apply that to all forms of writing or art or commerce.
– http://blog.stevenpressfield.com/2009/07/writing-wednesdays-2-the-most-important-writing-lession-i-ever-learned/
